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Holiday Wholesale Showroom Store

"Designed To Provide Restaurant Quality Products At Wholesale Prices!"

About Us

Holiday Wholesale Showroom Store is a premier wholesaler and grocery store in Wisconsin Dells, WI., serving the Sauk Prairie, Portage, Reedsburg, Mauston, and Baraboo areas. We specialize in providing restaurant-quality products at wholesale prices. We offer cast iron bake-ware, meat and seafood varieties, kitchen utensils, appetizers, camping gear, and more. Established in 1951, Holiday Wholesale Showroom Store is the go-to destination for businesses, restaurants, and individuals looking to save on quality products. We are proud to serve our loyal customers with unbeatable value and quality. Stop by today!


Areas Served

Columbia County, WI | Sauk Co., WI | Wisconsin Dells, WI | Sauk Prairie, WI | Portage, WI | Reedsburg, WI | Mauston, WI | Baraboo, WI

Our Professional Associations

Our Certifications


What We Offer

Our Specialties include:

Our Services include:

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Testimonials

On 3/20/2025 Henry Johannes had this to say:
Great selection of Lodge Cast Iron and Camping needs. Restaurant quality food! Clearance items are always the best! If you are looking for a suggestion I would go with the Italian roast beef, Gonnella Italian rolls, and Gardenia to top the sandwich. Flipping Amazing!

On 12/21/2024 Cindy Bennett had this to say:
HW offers food containers in larger quantities. Fruit turnovers are amazing. Delicious soups. I Shop there often.

On 8/17/2024 Wayne Pivotto had this to say:
Best spinach dip i have ever had. I always go to Woodmans in Madison, Wi. however the last two times they were out. I am looking for a new store, only. because i am not sure they will have your product we spend a least $300.00 ever two weeks.

On 5/17/2024 Linda Salzwedel had this to say:
Lots of handy supplies!

On 5/10/2024 Stanley Fowler had this to say:
Customer friendly helpful & knowledge provide the products


Contact Us

Holiday Wholesale Showroom Store
225 Gussel Dr. Wisconsin Dells, WI 53965
Phone: (608) 254-8321
Mobile: (800) 333-8321
Email: bfrohmader@holidaywholesale.com

Located behind Pirate's Cove.

Where To Find Us

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Payment Types Accepted

Visa, MasterCard, Discover, PayPal, Apple Pay, Android Pay, Debit Cards, Cash

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 8:00 AM - 5:00 PM
Tuesday: 8:00 AM - 5:00 PM
Wednesday: 8:00 AM - 5:00 PM
Thursday: 8:00 AM - 5:00 PM
Friday: 8:00 AM - 5:00 PM
Saturday: 8:00 AM - 2:00 PM


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