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Name: Holiday Wholesale Showroom Store
Address: 225 Gussel Dr., Wisconsin Dells, WI, 53965, US
Telephone: (608) 254-8321

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Holiday Wholesale Showroom Store

"Designed To Provide Restaurant Quality Products At Wholesale Prices!"

About Us

Holiday Wholesale Showroom Store in Wisconsin Dells, WI, is a leading wholesaler and grocery outlet serving Sauk Prairie, Portage, Reedsburg, Mauston, and Baraboo areas. Since 1951, we have specialized in offering restaurant-quality products at competitive wholesale prices. Our extensive selection includes cast iron bake-ware, meats, seafood, kitchen utensils, appetizers, and camping gear. Whether you’re a business, restaurant, or seeking personal savings, our store is your trusted source for exceptional value and quality. Visit us today to discover how you can save on top-tier products!

Areas Served

Our Professional Associations

Wisconsin Dells Chamber of Commerce

Our Certifications

ServSafe® Certified

What We Offer

Our Specialties include:

Locally-Owned
Family-Owned-and-Operated
In Business Since 1951!
Wholesale and Retail
Very Convenient Showroom

Our Services include:

Clearance Items
Friendly Service
No Longer Accepting Checks As Of January 1st

Our Brands include:

Lodge Cookware
Brew City®
DeVere
Brakebush
Kozy’s Pizza
Nordic Ware
McCain Foods
Vollrath
Tim-bor®
Johnsonville
Country Made Salads

Our Products include:

Cast Iron
Variety of Meat
Seafood
Beer Batter Mix
Kitchen Utensils
Commercial
Residential
Cookware
Bakeware
Paper Products
Appetizers
Chemicals
Party Supplies
Soups
Holiday Cookies
Frozen Vegetables
Camping Products
Frozen Fruits

Testimonials

On 10/7/2025 K Kristi B. had this to say:
Great buys. Love the Sirloin Burgers, frozen vegetables are so good. Cheeses, Pizzas, Desserts all wonderful prices. Our kind of store. Will be loading up our freezer for Winter. Thank You Military Discount would be so nice to do:)

On 3/20/2025 Henry Johannes had this to say:
Great selection of Lodge Cast Iron and Camping needs. Restaurant quality food! Clearance items are always the best! If you are looking for a suggestion I would go with the Italian roast beef, Gonnella Italian rolls, and Gardenia to top the sandwich. Flipping Amazing!

On 12/21/2024 Cindy Bennett had this to say:
HW offers food containers in larger quantities. Fruit turnovers are amazing. Delicious soups. I Shop there often.

On 8/17/2024 Wayne Pivotto had this to say:
Best spinach dip i have ever had. I always go to Woodmans in Madison, Wi. however the last two times they were out. I am looking for a new store, only. because i am not sure they will have your product we spend a least $300.00 ever two weeks.

On 5/17/2024 Linda Salzwedel had this to say:
Lots of handy supplies!

Contact Us

Holiday Wholesale Showroom Store
225 Gussel Dr. Wisconsin Dells, WI 53965
Phone: (608) 254-8321
Mobile: (800) 333-8321
Email: bfrohmader@holidaywholesale.com

Located behind Pirate's Cove.

Where To Find Us

Payment Types Accepted

Visa, MasterCard, Discover, PayPal, Apple Pay, Android Pay, Debit Cards

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 8:00 AM - 5:00 PM
Tuesday: 8:00 AM - 5:00 PM
Wednesday: 8:00 AM - 5:00 PM
Thursday: 8:00 AM - 5:00 PM
Friday: 8:00 AM - 5:00 PM
Saturday: 8:00 AM - 2:00 PM

News

🎃🥧 Pumpkin Season Has Arrived at Holiday Wholesale Showroom Store! 🥧🍂

Fall flavors are here, and our bakery is bursting with seasonal favorites you won’t want to miss! Stop in and treat yourself (and your guests!) to:
✨ Pumpkin Cutout Cookies – soft, sweet, and perfectly festive
🍁 Pumpkin & Cranberry Turnovers – the perfect blend of tart and cozy
🥧 Pumpkin and Pecan Pies – baked fresh and full of autumn warmth

Celebrate the season with the taste of fall — available now at Holiday Wholesale Showroom Store! 🍂